Some people just don’t understand the value of their business cards…

Here is an example:

I just received a flyer in the mail from a local real estate broker.  But she didn’t attach her business card.  Why?  Maybe she doesn’t want too many people to know about her and her business? It’s a huge missed opportunity to get her business cards into more people’s hands.

Now one caveat: It’s not really effective marketing to begin with: Just putting a flyer in my mailbox when you don’t even know if I am thinking of selling my home or not. But that aside I might have put her business card in my wallet or even on my fridge if she had included it.

One other thing: She actually put everything that her business card should have on the flyer including a fairly good call to action if I am interested in selling, but I’m not going to fold up the flyer and stuff it in my wallet.

 

 

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