An interesting development in the business card world.  Personally I think it is a while yet before an online-only business card will replace the “old reliable” one.

MINNEAPOLIS — If Lief Larson has his way, people will soon be in the habit of exchanging business cards on the Internet, much the same way they do in person…

More importantly, the Minneapolis entrepreneur and president of Workface Inc., is betting that his creation — a digital, interactive business card — will revolutionize the way people market their identities online and connect with others.

He will find out soon. After 16 months of work, Workface rolled out this summer a new and improved version of BusinessCard2, which functions as a digital billboard containing all sorts of information about the cardholder.

A more primitive version of the product is already being used by about 10,000 people; Larson hopes the new product will give him a client base in the hundreds of thousands.

The new incarnation is entirely interactive, with buttons such as “Info” and “Contact” that pop up with a single click, rather than forcing users to navigate onto another site. What’s more, cardholders can now embed their business card anywhere on the Web — for instance, a blogger can have the spiffy-looking BusinessCard2, or BC2, on his or her own blog.

Larson calls the BC2 the “world’s tiniest billboard,” allowing cardholders to market themselves across high traffic Web sites visited by their potential customer base. At the same time, it enables them to learn more about customers, as well as interact and contact those same customers.

Interesting ?  Yes.  The article goes on to give a testimonial from one client.  But that focused on them using the site to get a higher ranking in google, nothing about the value or use of their online business card itself!

Hope this was helpful to you.
Mark

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