Business cards!  You’ve heard of them… You’ve seen them… You should have them… But are yours as effective as they can be?  Are they effective at all?  Maybe you’re making this huge business card design mistake that I would estimate probably 90% of all business people make…

What is it?

It can mean the difference between business cards that you pay for and business cards that finance your future.  In this article you’ll learn the biggest mistake most business people make when designing their business cards.
 
And you can help me how?
 
Have you ever received a business card (or even worse, handed one out) where you saw a nice picture and some fancy lettering, but for the life of you couldn’t figure out what the heck the person does?  I’m sure you have because this is a really big problem with almost anyone’s business cards from large corporations to smaller businesses and individual entrepreneurs and practically everyone in-between .
 
Here’s the thing…

When you hand a prospect your business card and they can’t immediately figure out what it is you do or what service you provide (like how you can help them), then you’re done! 

Gong!

Thanks for playing!

It’s a huge mistake that I see all the time with business cards.  People spend hours nit-picking about a fancy layout, funky colours, lettering and pictures, etc… When they really should be focusing on educating their prospects on how they can help them.
 
This really hits home when you see it in action in the business card scene from the slasher flick American Psycho, which I have posted on this site.  Check it out and see if you can tell just what any of those business people do.
 
Welcome back.
 
After watching that did you have any idea what any of those guys do? Not likely because each card was exactly the same except for the previously mentioned eye-candy design.  And they just have a name and title (Vice-President).  So what exactly could any of them do for you?
 
You get it right?!
 
Okay Mark, what should I put on my business cards then, you ask?
 
Glad you asked, here’s the answer…Second Business Card Design Secret
 
I hope this helps you design a more effective business card.

Have a great day!
Mark

 

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