People often wonder if it is worth the extra investment to go for the splashy four-color business cards, instead of the standard two-color.

Let’s think “outside the business card box” for a second and see if we can answer this…

Would you prefer to watch all of your favourite television shows in black and white, or color?

Are most of your clothes Black and White, or are they of different color’s?

The fact is we mostly live in a world full of color!

And we respond better to color ads as well, as these stats from the DFS Group show:

Color increases readership by 40%!
Color increases the desire to act on an offer by 30%!
Color increases ad recall by 20%!

So do the prospects for your business cards live in a color world?

Have a super day!
Mark

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