Hi and welcome back.

I’m starting a new series of articles where I’ll give some free business cards design tips for a specific industry.  Today we’ll tackle Massage Therapy business card design.

What do you think is the most important piece of information for a massage therapy business card (after the contact information, of course)?

Is it the name of the massage therapy business? (eg. Michelle’s Massage Therapy)

Is it having a picture of someone on a massage table as the background? 

Is it having words like “Experienced” or ”Professional”?

It really depends on what you are actually using you business cards for.  If you’re marketing with them (ie trying to get new clients) then I suggest none of those would be that important.  What woud be important is to know why someone would be looking for a massage therapist in the first place.

How about something related to the benefit they will get when the massage is done like:

“Sick Of Your Back Hurting When You Get Up?”  - This should catch people’s attention if they do have recurring back-pain.

“Ready To Relax and Unwind As We Take The Tension Away?” - This again should stand out to people who are feelling stressed out and tense.

So would you want a business card with both of these phrases?  You could do it with one at the top and one at the bottom, but they would work better for you if you focused each design for a specific client.

Yes! This does this mean you should have a bunch of different business cards.

I hope this gives you some ideas for your massage therapy business card design.

Have a great day!
Mark

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