Business Cards - What a waste
Hi!
I just finished reviewing the latest local business cards directory booklet and get this: I got to page 35 before I found a card that had any type of call to action.
It’s pretty much a complete waste of time and money for nearly all of the other cards as they focused completely on their business itself, and didn’t give anyone reading the directory any reason to choose them over the business right above or below them.
It’s interesting as on page 35 there are actually two (of the four) that have a fairly good call to action. They are both in real estate in case you are interested.
The first has “Put a SOLD sign on your home Call XXXX”.
The second has “Find Out What Your Home is Worth - Free Market Evaluation. No Obligation. Call XXXX Today”.
So it shows that some people are learning the proper ways to design and market their business cards.
HTH,
Mark
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