Quite simply, you need different business cards for each “type” of client that could want your product or service.

Let’s take a dry-cleaning business for example:

So who are the people using your service?

Executives?
Middle-management?
White-collar workers?
Blue-collar workers?
Home-workers?

Will a generic business card satisfy this diverse group of people? It could, but you will do much better with specific targeted business cards for each:

Would a card that highlights the care taken with expensive and/or delicate clothing be of more interest to an executive?

Maybe a home-worker or blue-collar worker would be more interested in a quick turnaround.

The best way to find out what your clients like about your business is to … ask them! Chances are that others like them want the same types of things.

I hope this helps you figure out new types of business cards to create.

Have a good one!
Mark